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Search engine marketing(SEM) is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries. SEM has an edge over any other promotion tactic is that it offers you the opportunity to put your ads in front of motivated customers who are ready to buy at the precise moment. 

Our SEM services offer you:

  • Layered Structuring of AdWords and Bing Ads accounts - Ad campaigns, Ad groups, Keywords, Ad text, and Landing pages

  • Strategies for Ad auction: One of the most enduring misconceptions about search engine marketing is that whomever has the largest advertising budget wins. Not every single ad will appear on every single search. This is because the ad auction takes a variety of factors into account when determining the placement of ads on the SERP, and because not every keyword has sufficient commercial intent to justify displaying ads next to results. However, the two main factors that Google evaluates as part of the ad auction process are your maximum bid and the Quality Score of your ads. Quality Score is a metric based on the overall quality of your advertisement. Google calculates these metrics during the ad auction to determine placement of advertisements. The result of this calculation is known as ad rank.


Pay-per-click is commonly associated with first-tier search engines. However, websites can offer PPC ads. Search engines adopt ad-auction to display ads. Whereas, content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising.

Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages, or anywhere a web developer chooses on a content site.

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