Search engine marketing(SEM) is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries. SEM has an edge over any other promotion tactic is that it offers you the opportunity to put your ads in front of motivated customers who are ready to buy at the precise moment. 

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Our SEM services offer you:

• Layered Structuring of AdWords and Bing Ads accounts - Ad campaigns, Ad groups, Keywords, Ad text, and Landing pages

• Strategies for Ad auction: One of the most enduring misconceptions about search engine marketing is that whomever has the largest advertising budget wins. Not every single ad will appear on every single search. This is because the ad auction takes a variety of factors into account when determining the placement of ads on the SERP, and because not every keyword has sufficient commercial intent to justify displaying ads next to results. However, the two main factors that Google evaluates as part of the ad auction process are your maximum bid and the Quality Score of your ads. Quality Score is a metric based on the overall quality of your advertisement. Google calculates these metrics during the ad auction to determine placement of advertisements. The result of this calculation is known as ad rank.